This manual provides a clear brand management framework for all Holiday Extras content writers, designers and marketers, as well as being a guide for external agencies handling our account.
Its intent is clear: Holiday Extras is a travel specialist that provides customers with full travel assistance at the lowest possible price. Successful delivery of this message requires confident, consistent language and branding.
Our message must never be diluted and, to this end, visual and verbal consistency are employed to strengthen brand recognition thus building brand loyalty. This manual defines the key visual and verbal elements of Holiday Extras’ brand identity and demonstrates their use in achieving maximum brand consistency.