Rather than using fixed rigid panels for our on screen graphics, we have adopted a more flexible approach.
A constantly moving purple background panel moves into place behind text as required to ensure legibility of the text overlaying the video. So if the video is dark, less purple is needed.
It’s ever changing angles and movement allow for a strong background colour, while still providing playful and dynamic graphics.
This animated panel is based on our typical straight box panels used elsewhere in our branding. We've added subtle movement to add more interest and playfulness to the on screen graphics, rather than a static square blocking off most of the video.
Text can appear on either side, top or bottom, to match a suitable position on video footage.
All titles are white, with one key phrase or word highlighted in yellow on the page.
Youtube Travel Guides
Opening title sequence
The opening graphics are kept minimal to portray a stylish cinematic effect within the widescreen footage.
Shots are specially selected to have the most impact and ensure legibility.
Main section title screens
Prominent bold graphics are used to separate and identify each section.
Text sizes will vary upon content and importance.
Translation captions have been redesigned to ensure good legibility.
Arrow bubbles can be placed at fun angles to match the relevant item.
Yellow colour references supermarket price stickers and provide variety against the other mainly purple graphics.
Redesigned advertisement section.
Example of the Youtube thumbnails for the Travel Guides.
Product videos & travel vlogs
These more functional or casual videos will use the same graphic elements as the Youtube Travel Guides, but with a bolder opening title screen.
Text size will need to be manually adjusted to never take over more than 50% of the video.
While these are based on the Youtube Travel Guide formats, there are minor formatting changes.
End Question CTA
Rather than ending on a brand logo, we are aiming to engage the user in a conversation by asking them a question.