Visual identity

How we present ourselves

Our colours

The Holiday Extras colour scheme has been designed to project warmth, a contemporary mindset, and universal appeal. It’s a key component of our visual identity.

The colour wheel demonstrates the weighting of the colour we use. The purple and yellow are the main accent colours, that sit within a predominantly light environment.
Colour wheel

Primary colours

Purple

Pantone Solid Coated 267 C

#542E91

Yellow

Pantone Solid Coated 108 C

#FDDC06

Gray darker

Pantone Solid Neutral Black C

#232323

Gray lighter

Pantone Solid Coated 663 C

#f0f0f0


Our brand typeface

The common typeface we use in all of our brand communications, to ensure we communicate our brand personality values at all times.

Holiday Extras Sans Light

Holiday Extras Sans Regular

Holiday Extras Sans Medium

It’s a custom typeface with a huge character set, so should be able to handle most things we throw at it.

Character set

Typographic scale

A solid system of typography is fundamental to the design of any website or GUI.

When laying out text, we use a shared typography scale that ensures our communications are consistent and legible.

For a general guide to best practice in typography, we strongly recommend reading Butterick's Practical Typography.

  • h1 Standard heading

    font-size: 39px; line-height: 48px;

  • h2 Intro heading

    font-size: 30px; line-height: 36px;

  • h3 Sub heading

    font-size: 24px; line-height: 30px;

  • h4 Body content

    font-size: 18px; line-height: 27px;

  • h5 Small content

    font-size: 15px; line-height: 18px;

  • h6 Extra small content

    font-size: 12px; line-height: 15px;

Product icons

We have commissioned an icon set which is unique to Holiday Extras.


Download our product icon set