When designing customer touchpoints we use a simplified version of the Holiday Extras logo that has been designed to scale to extremely small sizes, and updated to meet the brand personality principles.
Please note we do not use any alternative versions of this logo. For examples of it in use please see the UI library and UI prototypes.
The Holiday Extras colour scheme has been designed to project warmth, a contemporary mindset, and universal appeal. It’s a key component of our visual identity.
The common typeface we use in all of our brand communications, to ensure we communicate our brand personality values at all times.
Holiday Extras Sans Light
Holiday Extras Sans Regular
Holiday Extras Sans Medium
It’s a custom typeface with a huge character set, so should be able to handle most things we throw at it.
A solid system of typography is fundamental to the design of any website or GUI.
When laying out text, we use a shared typography scale that ensures our communications are consistent and legible.
For a general guide to best practice in typography, we strongly recommend reading Butterick's Practical Typography.
h1 Standard heading
font-size: 39px; line-height: 48px;
h2 Intro heading
font-size: 30px; line-height: 36px;
h3 Sub heading
font-size: 24px; line-height: 30px;
h4 Body content
font-size: 18px; line-height: 27px;
h5 Small content
font-size: 15px; line-height: 18px;
h6 Extra small content
font-size: 12px; line-height: 15px;
We have commissioned an icon set which is unique to Holiday Extras.