Brand guidelines

We're currently refreshing our brand assets. If you need anything in the meantime please get in touch.

Logo

This is a refined version of the logo, so please use this for all materials.

If you're looking for a logo to use on a light background, please use one of our new 'Logo tags' shown below.

Holiday Extras Logo (horizontal)

Download web RGB: AI SVG PNG

Download print CMYK: AI EPS PSD Pantone: AI

Need another format? Just let us know.

Logo alternative (stacked)

While the prefered usage of the logo is as above. We're aware this won't always fit into all spaces, so there is a stacked version of the logo available for use in these situations.

Holiday Extras Logo (stacked)

Download web RGB: AI SVG PNG

Download print CMYK: AI EPS PSD Pantone: AI

Need another format? Just let us know.


Logo tags

Traditionally we have used a luggage tag as a logo. However moving forward we are injecting a touch of variety by having a range of shapes that will be used instead of a set tag logo.

This will be a growing library of logo shapes, so that you can always pick a new one every time you need to use a logo.

The old luggage tag logo is no longer be used.

Check back soon, as we'll be adding to this range.


Fonts

Our brand font is called 'Holiday Extras Sans'.

We have a stack of "font fallbacks" for you to consider when HolidayExtrasSans isn't available to you. We encourage you to use Nunito (this is available in google docs). If neigther of these are available then Helvetica Neue, then Helvetica, Arial and finally if all else fails plese use you default system sans-serif font.


Colours

The key colour is purple, with the yellow used more sublty as a highlight colour.

Colour balance

Primary

Where possible, we encourage strict use of our primary colours.

  • HEX: #542E91
  • RGB: 84 46 145
  • CMYK: 84 99 0 0
  • PMS: 267 C
  • HEX: #FDDC06
  • RGB: 253 220 6
  • CMYK: 0 9 99 0
  • PMS: 108 C
  • HEX: #F0F0F0
  • RGB: 240 240 240
  • CMYK: 0 0 0 10
  • PMS: 663 C
  • HEX: #232323
  • RGB: 35 35 35
  • CMYK: 0 0 0 90
  • PMS: N/A
  • HEX: #FFFFFF
  • RGB: 255 255 255
  • CMYK: 0 0 0 0
  • PMS: N/A

Secondary

Very occasionally when an extra colour is needed, these may be used.

  • HEX: #E94190
  • RGB: 233 65 144
  • CMYK: 1 85 1 0
  • HEX: #F39202
  • RGB: 243 146 2
  • CMYK: 0 50 97 0
  • HEX: #08A2E2
  • RGB: 8 162 226
  • CMYK: 74 19 0 0
  • HEX: #BB49DE
  • RGB: 187 73 222
  • CMYK: 54 75 0 0
  • HEX: #04AEA9
  • RGB: 4 174 169
  • CMYK: 75 2 39 0

Icons

Our icons are unique to Holiday Extras.

They should only be used as icons, not as key imagery.


Brand Personality Imagery

We are using a photographic imagery style matched with headlines to reflect our fun personality.

This style is to be used for all main imagery.