Instead of one set logo, we have a selection of playful logo tag shapes that can be used.
This is our main logo identity, to be used wherever possible.
You can pick whichever shape you prefer.
Secondary logos
For dark backgrounds it may not always be practical to use a purple logo tag shape.
Therefore you may opt to use one of these logotype versions.
Ideally they should only be used on purple backgrounds.
Sub-brand logos
Our sub-brands utilise the same logo shapes as the main brand, but with added bubble elements.
The exception to this rule is our sister companies of ‘Holiday Extras Cover’ and ‘Holiday Extras Short Breaks’ which use customised versions of our logo. These can be downloaded here.
Correct logo usage
Please see the Print Materials and Digital Materials sections for examples of how to best to use these logos.
While we don't want to restrict you, please try to avoid the following:
