Brand Guidelines

Brand
logos

Instead of one set logo, we have a selection of playful logo tag shapes that can be used.

This is our main logo identity, to be used wherever possible.

You can pick whichever shape you prefer.


Secondary logos

For dark backgrounds it may not always be practical to use a purple logo tag shape.

Therefore you may opt to use one of these logotype versions.

Ideally they should only be used on purple backgrounds.

Horizontal Logo Stacked Logo

Sub-brand logos

Our sub-brands utilise the same logo shapes as the main brand, but with added bubble elements.

HX Difference Tech Team Holiday Extras Life

The exception to this rule is our sister companies of ‘Holiday Extras Cover’ and ‘Holiday Extras Short Breaks’ which use customised versions of our logo. These can be downloaded here.


Correct logo usage

Please see the Print Materials and Digital Materials sections for examples of how to best to use these logos.

While we don't want to restrict you, please try to avoid the following:

Incorrect example of the Holiday Extras wordmark on a non-purple background Correct example of a Holiday Extras logo tag
Don’t use our type logos on non-purple backgrounds...
Use a logo tag instead.
Example of the Holiday Extras wordmark with incorrect colours Correct example of a Holiday Extras logo tag
Don’t change the letter colours...
If it’s hard to read against the background colour, use a logo tag. The only exception is for 1 colour print jobs, whereby all the text may be in a single colour.
Example of the Holiday Extras wordmark in a rectangle Correct example of a Holiday Extras logo tag
Try not to use the logo in a small rectangle box...
Use a logo tag instead.