Instead of one set logo, we have a selection of playful logo tag shapes that can be used.
This is our main logo identity, to be used wherever possible.
You can pick whichever shape you prefer.
Secondary logos
For dark backgrounds it may not always be practical to use a purple logo tag shape.
Therefore you may opt to use one of these logotype versions.
Ideally they should only be used on purple backgrounds.
Sub-brand logos
Our sub-brands utilise the same logo shapes as the main brand, but with added bubble elements.
Download logo tags: Request files
Correct logo usage
Please see the Print Materials and Digital Materials sections for examples of how to best to use these logos.
While we don't want to restrict you, please try to avoid the following:
Don’t use our type logos on non-purple backgrounds...
Use a logo tag instead.
Don’t change the letter colours...
If it’s hard to read against the background colour, use a logo tag. The only exception is for 1 colour print jobs, whereby all the text may be in a single colour.
Try not to use the logo in a small rectangle box...
Use a logo tag instead.